Content Marketing
Explore content shaped by funnel-led strategies across social-led and email campaigns, long-form articles, video series and infographics.
01
HSBC Life SG content hub
A B2B2C sales enablement content hub that equipped financial advisers with educational content to engage prospects and re-engage existing customers.
02
HSBC Life SG Instagram
community growth
An organic channel strategy combining always-on educational content with campaign activations, helping grow the community by 80% between February and December 2023.
03
Social-led content campaigns
Integrated campaigns using social content, quizzes and infographics to capture attention and guide audiences towards deeper educational content.
04
Educational video series
Video series, including animated explainers that made complex insurance and financial topics clearer, more relatable, and easier to understand.
05
Aviva CareShield Life campaign
A search-led acquisition campaign that used educational content to explain CareShield Life, build organic visibility and turn audience interest into leads.